EOS (https://evolutionofsmooth.ca/) originally began as a small startup company in an industry that was had stagnated into unisex products and antiquated designs.
Studies showed that whilst the leading lip balm brands had virtually no variety and were marketed for both men and women alike, lip balm was primarily used by women as part of their beauty regimes.
With so many products on the market to appeal to women in every way imaginable, from coordinated diamond hair straighteners to scented spray on moisturizers, it didn’t make sense that lip balm was primarily unimaginative and minimalistic in its selection.
Mehra and Teller, the creators of EOS lip balm explain that their vision was to create something new and innovative that would stand out as “not just another gimmicky addition”.
The product was well designed to appeal to all five senses with a visually beautiful design in an array of colors, to the soft little spherical surface that fits in your hand adorably. They are available in a variety of different scents, and flavors to accommodate almost any taste.
Even with this unique product, Mehra and Teller had to persevere to get their product on the shelves, finally lucking out with an interested female buyer at Walgreens. Once on the shelves, its popularity skyrocketed, http://www.ebay.com/bhp/eos-lip-balm. They boosted sales with affiliations with major celebs that catered to their demographic including headliners such as Britney Spears and Taylor Swift.
Now, vastly one of the most popular lip balms on the market, EOS lip balm can get over 40,000 likes on a single Facebook post. They update and expand their product line ongoing and continue to be “The lip balm that makes you smile”.