He is the co-founder of Sweetgreens. The business idea came up; when his friends and Ru lacked healthy places to eat around the campus. They mainly had trouble finding healthy places to eat.
That was the beginning of Sweetgreens. Ru worked together with students from Georgetown University. The business was able to thrive quickly due to the aspect of business in their families.
Before its launch, it was just an eatery. Later on, it became a twenty-one store farm to table style this business. Currently, it’s a restaurant chain with various outlets worldwide. The restaurants offer high quality and healthy salad. Sweetgreens aimed to reinvent the food industry. According to Ru, what makes them unique from other healthy chains is their aim to feed people better. Learn more about Nathaniel Ru: http://bitsylink.com/2017/07/27/nathaniel-ru-talks-about-sweetgreens/ and http://nrn.com/power-list-2016-Jammet-Neman-Ru
However, there are various challenges in running a business. One of the biggest challenges was steering the company to its peak. It was not easy as Ru did most of the tasks. He later assembled a team to help out to take the business to another level.
During a conference hosted by PFSK Consulting, Ru stated that customer intimacy is recommended. It always has always been at the core of the business initiatives. A unique aspect of Sweetgreens is the strong relationship between people and the food they eat.
Customers have thronged to this restaurant due to their excellent and delicious foods. Their services are on point. Such as a seasonal menu which keeps customers intrigued in coming back.
Furthermore, Ru has worked together with prominent artists and producers. It gave birth to the annual Sweetlife Festival. The celebration is marked with good food and great music. By partnering with renowned chefs, the brand offers new menu items to its customers.
An important aspect is how they source out their products. In typical situations, various businesses order a particular product. Sweetgreens is exceptional since they go to source out their healthy products. They aim to make the customer feel comfortable and enjoy. They strive to meet their customers’ needs and desires. The restaurants thus offer excellent and customized experienced.
Ru, a graduate of BS in Finance, believes in the sustainability of customers by enhancing those features. Sweetgreens has expanded to forty sites in New York and California. They also have shops on the way in Boston and California. Ru has contributed heavily to this success. His approach is anchored on motivating employees and providing excellent service.
Read more: Nathaniel Ru | LinkedIn